I'm currently conducting an ethnographic study of kitchens for a consumer packaged goods company and I'm having difficulty locating a family in Toronto (or the near suburbs) that fits this profile
1. South Asian
2. three-generations living under one roof (grandparents, parents, kids)
The study requires that I visit the home for a 5(ish) hour period to videotape the contents of the fridge/freezer/cupboards; videotape an interview with the home's main cook/grocery buyer about food, shopping, cooking, kitchens, schedules, family, memories etc; videotape the preparation of a meal; videotape the eating of a meal.
All information and video content remains confidential and will be viewed only by my company and our client.
There is a $200 honorarium for each family.
If anybody has any leads to families living in this situation who would be interested in participating I would very much appreciate a link. The only stipulation for participation is that no one in the family works in advertising, marketing or for a food/beverage company.
Thank You
Morgan Gerard
Resident Anthropologist
Idea Couture Inc.
mgerard@ideacouture.com
1. South Asian
2. three-generations living under one roof (grandparents, parents, kids)
The study requires that I visit the home for a 5(ish) hour period to videotape the contents of the fridge/freezer/cupboards; videotape an interview with the home's main cook/grocery buyer about food, shopping, cooking, kitchens, schedules, family, memories etc; videotape the preparation of a meal; videotape the eating of a meal.
All information and video content remains confidential and will be viewed only by my company and our client.
There is a $200 honorarium for each family.
If anybody has any leads to families living in this situation who would be interested in participating I would very much appreciate a link. The only stipulation for participation is that no one in the family works in advertising, marketing or for a food/beverage company.
Thank You
Morgan Gerard
Resident Anthropologist
Idea Couture Inc.
mgerard@ideacouture.com